Posts

Showing posts from September, 2019
Image
1. Phineas Taylor Barnum- PT Barnum is highly recognized for his different and persuasive techniques that impacted the world of Public Relations.  From having various methods to attract the attention of various potential consumers, he used a number of different ways to bring publicity and attention to whatever he was currently working on at the moment.  He implemented a way of advertising for his museum by displaying oversized banners on the side of his museum to bring in the interest of various different individuals walking past his building.  Not only was he an amazing marketer, but this specific technique brought the interest of an unbelievable amount of viewers.  This method is still used today and here is an example in modern-day of this same technique at the Smithsonian Museum.  2. Ivy Lee- Ivy Lee is another pioneer of the Public Relations world who focused on three main tools when advertising his information through various outlets.  The thr...

Class Response

1. I believe the video we watched in class portrayed Public Relations to be covering up the reality of famous individuals in modern-day society.  From watching different television series and movies over the past century, the American Film industry pointed out that PR is only showing the ethically good side of what famous people are living in their life.  The video clip explained the true side of how the targeted party is focused on being portrayed in a good light so their audience does not have any negative thoughts about that specific person.  I believe that this is extremely accurate in our world today and sheds light on what is really going on behind the scenes of our favorite idols.  Everyone in this world faces real problems and this showed how our world is being manipulated to think in a certain manner about the other side of the world.  2. I believe a way to change the publics view of PR is to communicate and express messages in a manner that relates t...