America by the Numbers

1. Non White Purchasing Power makes up 1/5 of the United States Economy.

2. The future is changing to not be majority caucasian by the year or 2043, so brands need to focus on reaching new customers with a Multicultural Marketing Strategy.

3. Historical Marketing just focused on advertising for the race of White People in the past.

4. With 70% of growth coming from native born Americans, Designated Marketing Areas have been designed to target not only one specific target market, but all in existence.

5.  Diversity is important in commercial advertising because if there is a specific race, left out cultures may be offended completely and will not be interested in purchasing the product.




The most efficient way to reach diverse audiences is clearly through the power of social media.  Facebook is a large media site that would reach the hispanic audience in a way for products to be advertised in the correct manner. Facebook is the most powerful social media search engine in the world and is extremely simple to use. According to the article below, facebook accounted for 4.3 billion dollars in advertising campaigns.

https://www.culturespanmarketing.com/reach-hispanic-consumers-through-social-media


The advertisement below targets a diverse audience by having various different races within the same advertisement so not one specifically is left out. This is a great marketing technique to access different designated marketing areas. This Bud Light commercial strives to have a multicultural marketing strategy and absolutely accomplished that.

https://youtu.be/EAV8hU_AlhU

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